Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success complied with an acquainted pattern: earn steadily, save boldy, purchase a home, and prepare for retired life. But Gen Z is coming close to money with a fresh viewpoint. Rather than concentrating only on long-term build-up, this generation is focusing on equilibrium,

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